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Interview with Nick Leeming
May 2010 |
| In just 2 years, Zoopla has enjoyed phenomenal success in spite of launching at the start of the worst property market downturn in living memory. Ben Harris talks to Nick Leeming, Commercial Director of Zoopla about the story so far, what makes Zoopla unique and where they’re going next in this exclusive Academy interview.
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Don’t just ‘tenant find’ – discover more revenue
- Simon Duce
May 2010 |
| Simon Duce explains the benefits to an agent of providing managed services to landlords rather than just “tenant find” services and some of the potential opportunities for additional revenue streams from providing a full range of lettings services. |
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The Compliance Health Check
- Mark Hayward
April 2010 |
| When was the last time your business was diagnosed with a nasty case of non-compliance? Mark Hayward explains the key aspects of ensuring your agency is sufficiently trained in understanding the laws and regulations that apply to estate agents. |
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Marketing Opportunities with "Open Houses"
- Richard Rawlings
April 2010 |
| As the weather actually shows signs of improving, Richard Rawlings looks at a marketing idea that is popular with many foreign agents, but seldom seen in the UK; The “Open House”. Here are some tips for maximising the opportunities that can arise from these events. |
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The 7 Principles of Persuasive Marketing - Peter Knight
January 2010 |
Peter Knight has identified 7 Principles required for Persuasive Marketing. At least one principle must be utilised if a marketing communication is to be effective. Here he looks at each principle and how estate agents and realtors from around the world have used them to great effect. Part 1 identifies the first 3 principles. |
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Individual Marketing Plan - Owen Burns
September 2009 |
| Owen shows you how to use the Individual Marketing Plan to simplify the selling process for your vendors. With this simple tool you'll be able to create a hassle free, bespoke service for sellers. |
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Using Social Media to Promote Your Business - Dan Hare
September 2009 |
| In the first of a series exploring how agents can use social media and networking, Academy Editor, Dan Hare looks at the opportunity for agents to use customer review sites to help agents promote their services. |
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No fear from Foxtons vs OFT - Simon Duce
August 2009 |
| Simon Duce explains why we have nothing to fear from the recent high court case between the OFT & Foxtons - and indeed how you can use this as an opportunity to improve your business. |
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Avoiding Hardware Problems - Charlie Wright
July 2009 |
| Computer and hardware problems can impact on productivity and profit margin. In this lesson Charlie shows you how you can invest wisely in technology to increase team productivity and save your business time and money. |
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Web Review - Peter Knight
June 2009 |
| In this web review, Peter shows you how vital your web and digital media offering is to your business using real examples of new marketing initiatives already being used by top agents. |
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Compliance, Part 2 - Mark Hayward
June 2009 |
| In Part 2 of Mark's lesson on Compliance he will show you why the systems and processes you put in place are vital to the longevity and well-being of your business and how keeping accurate records will ensure you're not going to leave yourself, your team and your business vulnerable. |
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Jam - Peter Knight
May 2009 |
| To generate new business do you go for quick fix solutions or are you more forward thinking? Peter shows how you can implement a CRM programme that will enable you to build customer and brand allegiance with the result that you will generate business over much longer periods. |
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Saying Thank You - Clare Fletcher
May 2009 |
| Customer loyalty is precious these days. You have to earn it and keep it! Clare works with you to develop a whole new, long-term approach to customer relations helping you retain customer loyalty and ensure repeat business. |
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Time For Change - Julian O'Dell
May 2009 |
| Charles Darwin said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” The housing market has been through such changes over the last 18 months with many agents having only experienced business through the good times. Are you still offering clients the same service you were during the boom times or have you adjusted your offering to stay ahead of the game? Julian will show you why simply doing the same things more won't necessarily work and identify new ways you can boost your business with efficient and proven methods. |
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Building an Exceptional Lettings Business - Peter Chapman
May 2009 |
| Lettings has traditionally been viewed as, “the icing on the cake” of agency business but as time goes on it would appear that there may be a long term shift in the housing market. As more and more agents realise the importance of a great lettings offering, how can you ensure that you are building a business that will produce long term, high quality fees from loyal customers and not a ‘hand to mouth' business, based on discounted fees from customers who have no loyalty to you, or your company as a source of excellence and advice on their investments? Peter shows you how. |
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Technology as a Core Business Decision - Charlie Wright
May 2009 |
| Technology as a core business decision
You wouldn't let your painter and decorator choose the colour scheme for your house and the same goes with technology decisions made for your business. As the business owner, you should make these decisions yourself, not leave them to your I.T. guys. In this session, Charlie highlights how you can start learning about technology quickly and easily and how to utilise your new-found knowledge to maximum effect. |
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Compliance Part 1 - Mark Hayward
May 2009 |
| As well as the Property Misdescriptions Act and the legalities of HIPs, there is much more legislation that agents must comply with. With an agent having just been jailed for 8 months and the Ombudsman has just reported the largest fine ever, now is the time to ensure that your agency has full compliance and won't be caught out. Mark takes you through this legislation and looks at exactly how you can ensure you remain within the law. |
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The Julie Ryan - Peter Knight
May 2009 |
| In this session Peter highlights the successful techniques used by an estate agent called Julie Ryan. Her networking skills amongst her sellers' neighbours have led her to become the best known agent in her area achieving top levels of instructions. You will learn how to harness her methods to ensure that you too are the best known agent in your area. |
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Window Shopping - Clare Fletcher
May 2009 |
| Estate Agents and shops both enjoy a high street presence but with rather different sales propositions. With most of your work being carried out in full view of your clients, both existing and potential, how can you ensure they are motivated by what they can see through your office window? Clare shows you how. |
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Mystery Shopper, Fear & Confidence - Adam J. Walker
April 2009 |
| In the first of two lessons focusing on excellence in customer service, Adam takes you through mystery shopper calls and works with you to identify which agents succeeded with their enquiries and why. |
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Interview with Phil Irving
April 2009 |
| Peter Knight interviews Phil Irving, the Managing Director of TEAM Conveyancing and Finance Director of TEAM Association about his views on housing issues and how he is lobbying the Government for changes to get the market moving. |
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Customer Relationship Management - Fiona Blayney
April 2009 |
| Awaken the giant within your business by having a system to effectively communicate with your customer base. Customer Relationship Management is the key to your future business success so join Fiona as she points you in the right direction. |
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Interview with Mark Earle
April 2009 |
| Join Peter as he interviews one of Australia's highest achieving agents and discovers how you too can be the best. |
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Interview with Jon Handford
April 2009 |
| Join Peter as he speaks with Jon Handford of Newman Property Services on how to maintain motivation and perspective in this tough market. |
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John McGrath at The Leadership Summit
April 2009 |
| John McGrath shares how he has taken his agency in Sydney from a start up to one taking over £75m in income commission in 2007 with focus on how he runs the business on a daily basis ensuring that all activities are ‘dollar productive'. |
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Interview with Dr Fred Grosse
April 2009 |
| Join Peter as he speaks with one of the worlds most in demand real estate coaches and consultants, Dr Fred Grosse. Dr Fred chats candidly with Peter about the difference between good agents and great agents. |
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Brilliant With Buyers Part 1 - Owen Burns
April 2009 |
| According to your sellers, finding and sorting buyers is your biggest asset. If you do not have a proven system for sorting the gold from the riff raff you are costing yourself time and money. Join Owen as he shares with you a simple yet effective buyer system. |
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Let's Get Personal - Clare Fletcher
April 2009 |
Customer loyalty is precious these days. You have to earn it and keep it!
While residential sales remain subdued, many property businesses are enjoying record trade in Lettings. Clare looks at how you can manage this side of your business and ensure that you enjoy success long term. |
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Never A Better Time To Buy - Peter Knight
April 2009 |
| As property prices have fallen faster in the last 12 months than many agents have seen in their careers and interest rates are the lowest ever, how can you convince your customers that NOW really is the best time to buy? |
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