Peter presented the session on Thursday 17th December via our first live webinar. Check back in the New Year for a recorded version.

Description:
Peter Knight has identified 7 Principles required for Persuasive Marketing in Real Estate. At least one principle must be utilised if a marketing
communication is to be effective – the more persuasive principles used the better.

The programme will discuss the 7 Principles and then show how these can be successfully applied by Realtors.

Key real estate moments such as prospecting, listing, negotiating and selling will be so much more effective when a number of the 7 principals are utilised. Peter will use specific real estate case studies to illustrate and prove how powerful the principles can be and show how they can be combined within all property marketing communications.